An AdWords ad is made up of a handful of characters

[shaownhasan]

Budget, relevance... but it still might not be enough.

Why should a user click on your ad? After all, every time a search is performed, different ads appear in the results, in addition to the inevitable free organic results. To make users choose to click on your ad instead of others, you need to work to make the ads themselves more interesting . The more it is able to attract the user's interest, the greater the chances of it being clicked.

How to improve an ad? AdWords allows us to customize our work through benefits of reaching overseas chinese consumers in europe different parameters, let's see some of them.

Extensions
The first difficulty to deal with, therefore, is to create a sentence capable of capturing the interest of users. The use of the main keywords, in this sense, is fundamental.

Fortunately, AdWords allows us to personalize ads thanks to extensions. With them we can add much more information , thus making our message more complete and interesting. A person who finds an ad rich, detailed and with the right information will feel more confident, significantly increasing the possibility of clicking on that result.

On AdWords we can find many types of extensions, including:

Call Extensions
Callout Extensions
Review Extensions
Social Extensions
These and many others can be used from time to time to add the information we want to include in the ad.