The Location Tracking Tool: Recommended for Local Businesses

[shaownhasan]

The setup is very simple . Going to " Projects " from the left menu opens a list of your projects with the " Add new project " button at the top right.


New project in SEMrush
Once you click in the Pop-up window, enter the domain of the site and the name to associate with the project . In this case, we take the example of the Terranova brand (terranovastyle.com) which has a strong boost your business with our doctor database online and offline presence.


How to Create a Local Project on SEMrush Position Tracking
Position Tracking SEMrush - Local SEO
Once the settings are saved we can go to the "Position Tracking" tab and by clicking on the "Set Up" button open the project configurations. Here it will be very important to enter the information that we will need to monitor the local ranking.

How to Set Up SEMrush Position Tracking Tool for Mobile Searches
What we absolutely must include:

Domain settings > Business name as it appears in local map pack : Enter the name of the brand that we want to preside over and with which it appears on the Google card. In this case it will be "Terranova".
Device and Location > Location : Select the country (Italy), region (Lombardy) and city (Milan).
Device and Location > Volume to show : Local.
Device and Location > Device: Phone.
Competitors > Device: Suggested competitors (Organic), in this case SEMrush suggests competitors to add by clicking on the "+" button (I recommend adding them here) or to insert competitors manually.