Social wall
A social wall is a screen with content placed in it, often based on a hashtag. By showing this between the keynotes in a large hall and in the other rooms, you ensure extra attention for your hashtag or conversation. Especially because visitors really like to see their piece of content on a large screen.
There are great partners to be found for this. As far as I'm concerned, the starting points are: does it provide a simple workflow for the day itself and can the look and feel be adjusted? Set up the search terms for such a wall well. This makes a huge difference in the moderation on the day itself, because that is something you have to do well. After all, you don't want to see messages from competitors or negative comments on a large screen in, for example, the plenary hall or the app at your event. Most social walls are responsive and can be linked to, for example, an event app.
Advertisement sets
For convenience, we assume the use of Twitter new zealand whatsapp number ads at most events. Set up a number of campaigns, depending on the content at the event. Twitter has clear goals, just like Facebook and Instagram.
screenshots ad sets
Awareness , ensuring that your tweets reach a relevant target group
Website clicks or conversions , to drive traffic to a livestream, blog post or customer website. A nice side effect is that clicks also count as engagement within this network
Promoted video views, to boost tweets with videos. It is wise to focus on the most appealing names of the event.
With each set we set up multiple campaigns. Because in my opinion everyone should be crazy about A/B testing. We set up campaigns focused on:
Areas of interest depending on the event
Keywords: collect relevant terms, for example from your search campaigns or other sources and upload them in bulk
Followers, here we select for example the previously described found handles and target our advertisements to these handles and people with a similar profile.
Is the event also suitable for Facebook, for example due to the presence of a live stream? Then also prepare your advertisements here, to stimulate the images of the live stream. Ideally, you cut these broadcasts so that you can stimulate it more easily and in a more targeted way.