Analyzing how brands find influencers

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To understand their methods, check two sources: the brand's website and the Facebook ad library .

1. Competitor's website
Go to their website and look for a page that invites bloggers to collaborate. Pay attention to:

Messages used to engage bloggers.
What kind of influencers are they looking for (platforms, niches, audience).
Do they offer rewards or other bonuses?
What do they call partners: ambassadors, affiliates, creators, or partners?
NordVPN

For example, NordVPN focuses on YouTube and Twitch creators on its website. Another example is Athletic Greens , which launched a page to solicit submissions from creators across platforms.

Athletic Greens

What does the BetterMe Store brand ambassador search page look like?

BetterMe Store


2. Facebook Ads Library
Go to the Facebook Ads Library , search costa rica telegram screening for the company, and review their active ads. Pay attention to whether there are any campaigns targeting ambassadors or affiliates.

Facebook Ads Library

Facebook’s Ad Library is a great tool for studying not only your influencer campaigns, but also your competitors’ creatives. It allows you to see active ads from brands, their design, message, and content. This approach helps you understand what works for your target audience and avoid the mistakes others make.

Check the library regularly to stay on trend and get inspiration for unique ideas. If a competitor is running an ad for more than a month, it’s a sign of their effectiveness.

3. If there is nothing
If there is no sign of partner search on the website or in the advertising, they are most likely using cold calls via DMs or email . This method, although it requires more effort, allows you to build stronger relationships with bloggers.