HR Brand Building Tools in 2024

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Example: using guerrilla ethnography, we analyzed spectators at a basketball game. As a result, we came to the conclusion that basketball is not a purely male sport, but rather a family sport. The “fly on the wall” method is also applicable in ethnography. This is when you observe what is happening from above, recording the behavior, quotes, artifacts, location, actions of the respondents being studied, as well as the environment and context. In addition, you can analyze personal belongings, wardrobe items, and so on.

Why does an HR brand need research?
The knowledge gained from research can be used to:

Building communication with employees;

Development of internal motivation programs;

Development of EVP – the value proposition of the employer company;

Employee Attraction – Look-a-Like;

HR brand;

Positioning and identifying key non-obvious advantages;

Understanding what kind of team you have: what zones are closed/open/who to grow;

Employee retention.

Research helps to structure the company's needs into tunisia telegram data meaningful blocks. You write down your pains, barriers and motives, then structure them into meaningful clusters and create an "archetype compass". This is one of the tools used in forming an HR brand.

HR branding tools
"Compass"

This tool helps you identify the strengths and weaknesses of your employees. What is the point of the "compass"? It is divided into 8 parts: horizontally - this is the rational-emotional axis, vertically - active-passive. During the study, you identify a key archetype - a composite of different people with the same problems, and then lay it out in the "compass" segments. Then, conduct a survey among the staff to find out what percentage of your employees belong to each of the 8 segments. Ideally, you also add the percentage of marginality for each type of employee, that is, how much profit he brings to the company.