These new hurdles and the resulting consequences have a clear impact on the effectiveness of advertising measures on Facebook and the ability to display suitable advertising to the desired target group - Facebook has therefore spoken out clearly and vehemently against the introduction of Apple's restrictions. Nevertheless, the platform will adhere to america rcs data the specified guidelines and has made extensive adjustments to its systems in recent weeks. Overall, these - in conjunction with the limitations initiated by Apple - have a negative impact on the following points:
Attribution & Reporting: Facebook will reduce the standard window for attribution in the Ads Manager from 28 to a maximum of 7 days (7-Day Click). Since the amount and quality of data for campaign measurement decreases due to possible tracking opt-outs, reports become less accurate. In addition, certain breakdowns of conversion events, such as by age group or gender, are no longer available.
Tracking & optimization: Advertisers can only optimize for a maximum of eight different events (conversion events). If a person does not opt-in for tracking, the Facebook system can only track a single one of these eight conversion events.