How to Achieve Product-Market Fit (If You Don’t Have it Yet)

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If your product becomes an integral part of their daily operations, it will become essential to them. But if it’s something they only use once in a while, that could become a problem for you. If your customers aren’t expressing true product-market fit with their usage, it might not be the fit you’d hoped for.

Are your customers using your product in a way that they’re getting the most value out of it? Does their increased usage translate into recurring revenue? Are they upgrading their product tiers as they’re using it? These usage patterns tell you how much ROI your customers believe they get from your product.

Look at your product’s key features, too. Are customers chile telegram data using the ones you think are most valuable? Or are they skipping these features for some reason? Don’t ignore it if they are. It may be an indicator your customers’ needs aren’t aligned with what you were trying to do.

3. Your Customers are Passionate Advocates for Your Product.
A true product-market fit means your customers will try to share your solution with others. “You have got to try this” is a better indication of product-market fit than, “Well, I didn’t see any better solutions, so I guess this is it for now.”

Look for advocacy signs beyond product reviews and surveys. Are they sharing links to your product on their social profiles? Emailing friends? Asking if you have a referral program because they know 10 people who need to use this thing, too?

Step 1: Solve a Meaningful Problem for Your Target audience.