How fast does your website open?

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Search engine robots have a negative attitude towards copy-pasted content. Because of this, they can lower the site's position, since its content is not unique and does not provide useful information for the user.

The degree of resource compliance with the request may change. Sometimes the search robot may issue a duplicate page, considering its content more suitable. The site's position will then drop sharply, which will significantly slow down its promotion. If all the problems are fixed, the resource's position will increase again.

Site mirrors

Mirror sites are those that are copies of others and differ only in addresses. All mirrors must be combined via 301 redirect.

The TIC indicators of such resources, the weight of their external links should not spread, but they will do so, since search robots think that the sites are different, since they have different addresses. It is possible that duplicates will occupy higher positions in the search results than the original site. This greatly hinders promotion.

The site should not open at different addresses, at http and https, with www and without www, just site.ru and site.ru/index.php and others.

Checklist :

301 redirects from all mirrors are configured.

Access to the site must be carried out via only one protocol: https or http.

Access to the main page of the site must democratic donor email list be performed via one address, without /index.html, /index.php and others.

The main mirror of the site is selected, with or without www, and it is indicated in the Webmaster.

Adaptive design (versions of Internet resource pages for smartphones and tablets)

This is a mandatory requirement for all sites from this year. Mobile traffic already exceeds computer traffic many times over. Every day more and more users buy things and products by phone. Search engine instructions take into account the adaptability when distributing sites in the search results on a smartphone.

Responsive design

Since 2015, Google has been using the Google mobile-friendly algorithm. Yandex launched similar parameters some time later.

You urgently need to develop a mobile version of your website pages (if you haven’t done this before) in order not to lose potential customers.


Visitors will not wait long for the site to load, they will simply close it. Search engines also give first positions to fast resources. To find out the speed of your site, you can use special services for checking.