Now we enter a more subjective part, which has more to do with what, than with the effects it causes and helps to fulfill the first two points.
Let's start with the examples.
Don't tell me there's anything better than watching brutal content that ends up being complemented with real examples.
Boom!
I love them, I think it's the best way to generate content that my audience likes, so I expect the same from the content I consume.
4.- Provides real data and statistics
Include data from studies with their corresponding link for those who want to verify and thus give "weight" to your content.
Content that puts the consumer in context with real numbers or data, whether absolute or relative, is much more likely to be liked than content that is based on mere assumptions.
To lead by example, I am going to link you to a post by Emprendedores in which they provide summarized information in Spanish from a Fractl study on five types of content that work on the Internet.
5.- Provides personalized audiovisual elements
With the arrival of video into our lives a couple of years ago, we confirmed that audiovisuals, in general, are for us.
We no longer consider consuming written content if there is nothing to break the monotony of the text, just as we have a hard time watching a video with someone talking non-stop or listening to a podcast with 50 minutes of the same monotonous voice.
We don't like to get bored, and if we are not stimulated we get bored very quickly.
To avoid this, we all resort to the same things: images or videos in blogs, presentations, emails or ebooks, sound effects in audio communications, visual effects in videos, etc.
Hey, that's not bad, huh?
But if we want to make sure we don't make a bad impression due to a lack philippines cellphone number of originality – read between the lines: "another one with the same image; they must all use the same photo bank" – we need to innovate.
How can we innovate if we don't have our own database?
Creativity to power!
I would love to be a designer to give you a more informed answer, but I am one of those who rely on paid image banks and little else.
The “much more” is taking the same images or videos and giving them a shake.
Change things up, add elements to make them look different, and mix and match.
In short, put on your artist's overalls and create, from elements and materials that everyone has, something that only you have .
Look, for example, at how they do it at this travel agency:
Quality content - Evaneos example
They have created some cute flip-flops with drawings, added two little graphic details and that's it: they are now making a difference in their sector.
6.- Provide relevant resources