Niches for applying the formula are B2C and B2B

[subornaakter20]

Formula QUEST (Qualify Understand Educate Stimulate Transition)
Qualify — write who the text is intended for. This will filter out the non-target audience.

Understand - Put your readers at ease by showing that you understand their problems and needs.

Educate - tell consumers in a non-intrusive way how this product is useful for them.

Stimulate - provide evidence that the offer is beneficial. This will encourage people to choose your product.

Transition ("call to action") - call for a target direct mail marketing for personal injury email list action. Tell why it is important to place an order right now.

The QUEST formula is also called APORT. The abbreviation contains the following Russian words: "Ambrazurim", "Poniemaem", "Obuchaem", "Razdrazrivaem", "Tolkaem".


The text size can be any.

Selling headline


Structure of a selling article
Headline

Its purpose is to attract the attention of the target audience. The most effective way to do this is to guarantee that your product is useful in solving specific problems.

Identify what problems the product can solve and think of a profitable proposition for consumers.

In the title, indicate the most useful properties of the product and information about a special promotion, special price, etc.

Subtitle

A subheading is a text that appears under the main heading. Its purpose is to explain or reinforce the meaning of the heading. This text can be used to provide information about additional benefits.

A typical example of a title:

We will deliver sushi in 30 minutes. Subtitle: In case of courier delay, you do not pay for anything.

Lead

Lead (lead paragraph) is the first block of text in a selling article. Its purpose is to arouse the interest of readers so that the material is read in full. This result can be achieved in different ways:

Explain in detail the meaning of the title and subtitle . For example, if the title contains information about the services that the company provides, then in the lead you can write how they are provided.

Use a "slippery slope" - several statements in a row that will intrigue and immerse the audience in reading.