Payment for transitions to the site (clicks) excluding VAT

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Many people do not realize that when shopping in a store, we already pay VAT, since it is included in the price of the goods. In advertising, everything is arranged the same way: the tax is withheld, only the VAT will be deducted from the amount that you send to the advertising account.

Let's give an example

You transferred 1000 rubles. Part of this money direct mail mortgage marketing will go to advertising, namely 847.46 rubles. The remaining funds will go to pay the tax. Is it possible to avoid this? No. But if you are a citizen of a country where there is no VAT, according to the law, you will not pay the tax.

Competitors click on ads

Let's be honest, it's not easy to do this: advertising systems have certain algorithms. They analyze transitions, which reduces the likelihood of the campaign budget disappearing in a day. In addition, the system will return funds for invalid clicks.

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Contextual advertising influences search engine results

This is also not true. Do not confuse contextual advertising and organic, that is, organic search results. The place where the ad is placed, that is, its position, depends on the bid size. The higher the bid, the higher it is shown.

At the same time, the resource's position in the search depends on the opinion of the search robot. Its decision is influenced by completely different ranking factors. Context and SEO are absolutely opposite methods of promotion. You should not neglect any of them: they are in perfect harmony and effectively influence the picture as a whole.

"My site is in the top 10 positions, so I will do without context"

If there are few competitors in the niche, you are satisfied with the traffic to the resource, then perhaps you can refuse the context. But if the offers are seasonal and you are expecting an additional number of clients, do not brush off this method.