Remember that the point of using tech at this stage is to “run”—the faster, the better. I never want to “walk” if I’m investing in systems that are supposed to help me “run”!
Don’t fall into the trap of thinking that any tech solution is better than none or that the first one you choose will be the last. If you’ve over-engineered a complicated sales process, you’ll need to pivot, which can be painful but necessary. Never stick with a mistake just because you spent a lot of time making it.
Back in 2013, when we were still a Silicon Valley sales company called Elastic Sales, we were frustrated that none of the sales tech on the market was accelerating our growth as a small scaling business. We had high expectations and wouldn’t compromise because we knew our future was on the line. So we built our own CRM to do all the things we needed it to do—and it became Close. I’m not saying you need to build your own software from scratch, but find what works for you.
Keep Evolving as Your Business Grows
I’m biased and think Close is the CRM to choose, but tunisia telegram data you might find that the best solution for your business is something like HubSpot or Salesforce. The point is to be willing to adapt your systems and processes when you find they’re not working.
Look, I know you probably didn’t become an entrepreneur because you’re passionate about systems—but as you grow, you need to continuously evaluate your sales operations. Watch the metrics, get feedback from your team, and be willing to make changes if necessary.
How much faster could you grow by investing in the things that speed you up rather than slow you down? When is it time to go through the pain of evolving your systems to achieve your growth goals? Not every founder wants that pain, but they still want the growth to happen anyway. That’s the conflict.