Write a content plan

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The entire content marketing strategy is based on this document. The content plan is a schedule of posts, designed as an Excel table or similarly. It contains at least three columns: the topic of the post, the publication date, the platform. Such a schedule is made for the next month or a longer period (depending on how much material is needed) and no longer tormented by the question of what to post today.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue forex email list of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Step 6: Implementing a Content Strategy
So, you have at your disposal:

results of the analysis of the target audience and competing firms;

relevance map, semantic core of the site and other channels;

useful and high-quality materials – texts, videos, graphics;

monthly content plan.

Read also!

"Marketing Tips: How to Show That Your Product is the Best"
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It's time to start publishing your content. You already have everything you need for this, all you have to do is carefully follow the publication schedule, track the audience's reaction and conduct analytics. This is done as follows:

Monitor the public's reaction to your posts : read user comments on the site and other platforms, reviews, initiate discussions, and provide feedback yourself.

Assess behavioral factors and other metrics . There is popular content that goes down a treat, but there are also uninteresting texts that few people read to the end.

Conduct surveys among the audience , collect requests for topics for future posts (this, by the way, further engages people).

Share content wherever possible : pay for advertising on third-party sites, publish on specialized portals, and at a minimum, ask subscribers to repost.

Send your materials to those who subscribe to them : these people should be the first to know the news! Ideally, even before it is published on the site!

Analyze the conversion and results of content marketing, evaluate how useful it is for the enterprise . Content should, if not sell directly, then at least lead to a purchase. “Package” your USP so that it is interesting to read, and do not forget to provide links to products in the store in your posts.

And one final global piece of advice. There is no magic way to instantly make content marketing useful and convert content into purchases from day one. Content marketing will take time to work – weeks and months of systematic efforts. And they will definitely be successful.