Tasks of channel promotion in Yandex.Zen

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Channel promotion is done for the sake of earning money on the Internet. Therefore, many users ask themselves: how to promote a channel in Yandex.Zen? There are accessible and legal ways to do this:

Simple monetization. You include Yandex.Direct advertising blocks in your publications . The amount of advertising depends on the size of the post: one advertising block is shown in a short post, two in a long one. One display can cost from 1 to 4 rubles.

Using native advertising . If the channel gambling email list has already become famous, it becomes interesting for advertisers. A review of a product or service, written in a native key, will become one of the ways to promote them on the market. The amount of income will depend on the advertiser's capabilities and the channel's reach.

Installing product widgets . The channel owner independently configures partner widgets from marketplaces (currently these are Joom and Yandex.Market). Payments depend on a specific partner - Joom pays for each purchase, and Yandex.Market also pays for clicks.

Tasks of channel promotion in Yandex.Zen

Yandex has its own affiliate programs that can increase your earnings. For example, if you become a participant in the Nirvana program, you will be given access to the Yandex Advertising Network (YAN) and AdFox. Displays of contextual media advertising configured with their help will bring more money than displaying simple advertising blocks.

Who is better off promoting through Yandex.Zen
Zen as a promotion channel is not suitable for all users. It is usually used by those who need to introduce the audience to their product and gain trust in it. For example, a bank tells its clients why it is worth opening a card for a child, and a developer shares his opinion that investing in opening apart-hotels is more profitable than in regular apartments.

This method won't work for a car repair shop down the street, since the customer will spend only 15-20 minutes getting the service: a breakdown occurred - found the nearest service center via the app - paid for the repair. Blog articles are unlikely to change this interaction scheme.