This is what you can expect in this article:
What are buyer personas?
How well do you know your customers?
The Benefits of Buyer Personas
Creating successful personas - Our step-by-step guide
- Step 1: Collect quantitative & demographic data
- Step 2: Collect and evaluate qualitative data through interviews
- Collecting qualitative data: tips for the interview
- Step 3: Create a draft of 10 personas
- Step 4: Make it more specific - 4 to 5 final personas
- Step 5: The ideal customer - Verify personas in the feedback conversation
Use in everyday life - Using buyer personas effectively
Conclusion
From Target Group to Persona
From Target Group to Persona
What are buyer personas?
The American software designer Alan Cooper began creating the first afghanistan phone number data buyer personas in the 1980s . This enabled him to better understand his potential customers. He created the first persona with "Kathy Traffic" and since then they have become increasingly important, especially in marketing.
But what exactly are buyer personas?
Buyer personas are fictional people who represent a real customer of your company. They give your fictional customers names and faces. They are therefore representatives of your target group .
In addition to purely demographic characteristics (age, gender, profession, place of residence, etc.), buyer personas have needs, values, desires and fears that are important for a stronger personalization of the target group. Because only if you have the feeling that you have a "real customer" in front of you with your persona can you gain a better understanding of the target group's needs and act accordingly.