Cybersecurity threats are constantly evolving, as cybercriminals invent new ways to infiltrate protected systems and access sensitive data. Whatever your security measures, as a marketer you should always strive to improve the protection of marketing data. To do this effectively, you need to establish cybersecurity review workflows that keep you up to date with the latest trends in cyber protection.
Consider implementing regular, large-scale penetration testing workflows with a security professional attempting to breach your organization’s protection. This will help you uncover vulnerabilities in your security layers and introduce fixes before hackers can use them to carry out an actual breach. The complexity of modern infrastructures coupled with the evolution of cyberattack tools make creating an invincible protection perimeter nearly impossible.
Additionally, you should review the data you store. If there is data that you do not use for marketing purposes (and will not use in the future), consider deleting it. This will reduce potential vulnerabilities for your organization, as well as the chances of sensitive data being leaked even after a breach occurs.
Make regular backups
What is one of the biggest risks for an organization that stores georgia whatsapp number database customer data? Typically, you'd say it's data theft or data leakage. However, the GDPR sets out penalties for another common consequence of a security breach: data loss. On top of that, losing sensitive data such as your customer base after, say, a successful ransomware attack, can cause significant difficulties for an organization's business and profitability in the future.
No matter what security measures are in place for your organization’s infrastructure, attackers are always one step ahead of any defense. That means your protection will fail sooner or later, putting your data at risk.
Backup, which is an independent recoverable copy of data stored on a different storage, is the only
reliable way to maintain control of necessary data after major data loss catastrophes. Consider using NAKIVO Backup & Replication in case you use Microsoft products to organize data sharing and management in your organization. Whatever the IT infrastructure, try to automate the backup of sensitive data and ensure fast recovery to always meet GDPR compliance requests.
Conclusion
The General Data Protection Regulation law is mandatory for organizations that collect personal data from EU residents. To ensure GDPR compliance and enhance customer data protection in marketing activities, you must:
Minimize data collection: collect and store only what you need;
Conduct mail audits periodically;
Assemble a data management team to optimize the collection, use, and protection of sensitive data;