How do you gain newsletter subscribers?
There are many different ways to gain new subscribers - and again, it depends on your communication mix. Some examples of subscriber acquisition:
offer the newsletter in the blog and on the website
occasionally (and in a beneficial way!) draw attention to the newsletter in social networks
Place Facebook ads
point out the offer at events, trade fairs or after lectures and, if necessary, also collect e-mail addresses (in accordance with the law)
Include a reference to the newsletter in your own publications, such as white papers, handouts, e-books
include the newsletter offer in the email signature or on other forms (e.g. invoices)
offer an optional newsletter subscription for online ordering linkedin data processes
“Should I send a newsletter to every customer and every contact who has given me a business card?”
No.
How do you find the right sender?
There are many newsletter senders and delivery options, from software that is installed on the computer to full-service providers. I used to use Supermailer myself when I only had a few subscribers (and a Windows computer; the program doesn't work on Macs). I also really liked Newsletter2go . After trying it out for a while, I've now ended up using MailChimp .
However, the legal aspects are not without their problems for most senders. I therefore follow the advice and model of lawyer Thomas Schwenke .
My own newsletter
For many years, my own newsletter was called "PR Doctor PLUS" because it was explicitly intended as a supplement to the blog. A few months ago, I changed the concept and the design. Now I write a personal letter to my subscribers, in which I usually address a key topic exclusively. Exception: There is a particularly strong focus on a topic in the blog. Then I also address it in my email service.
Until recently, you could subscribe to the PR Doctor's RSS feed separately as an email. But that was too confusing for me in the long run, especially with two subscription forms. What should the potential subscriber choose? Now the new blog posts are also included in the newsletter. There is also an interesting link tip and information about dates. My own newsletter concept could still do with a bit of revision, though. There will be some changes in the future, for example with regard to exclusive events and offers for subscribers only.