Customer Journey Map Template

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Customer Journey Map for SaaS Businesses
SaaS maps look different—but just a bit.

SaaS journeys are often self-reliant, since customers might not connect with anyone before testing out your app (via your free trial, for example). So, they need early access to how-to content. They also really need seamless onboarding.

And speaking of free trials, that’s a unique touchpoint here.

Ready for an example? Here’s a basic, generalized one for a SaaS customer, from a medium-sized business.


Getting the hang of this? Ready to try out your own? Grab the template … or keep reading for more inspo.

The perfect framework to ensure you're chile telegram data consistent with industry standards.

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Download the free template


Future State Customer Journey Map
"Future state" maps are used to plan the ‘ideal state’ of customer journeys with your brand.

They are most useful in conjunction with ‘current state’ maps in order to track the improvements—and chart your trajectory.