Place thematic links immediately after the article

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Avoid placing priority links in places that are usually used for advertising banners.

In Internet marketing, such a psychological and optical illusion as banner blindness is well known. It consists in the fact that the user simply does not pay attention to those objects of the resource that remind him of advertising. That is, people are simply not interested in various ads and they have learned to automatically filter them out when viewing sites.

Such objects are usually placed on the right. This area of ​​the page is called the sidebar. If you decide to use this part to place recommendations, then pay more attention to the design. You nurses email list need to make sure that the links do not look like advertising, otherwise, in most cases, they will be ignored.

Placing content next to ad banners also sends them into the blind spot, so it is recommended to place them in a separate sidebar, away from the ads.

To make sure you've placed your links correctly, create a heat map of your site. It will show you what attracts users' attention and where they don't even look.



Place thematic links immediately after the article

The most competent placement of relevant links is the place right after the end of the post. This will increase the likelihood that the visitor will see your recommendations, because they are in the direct line of sight. At the same time, they and the main text should not be separated by any gaps or objects: this creates a visual block.

Also, if a reader notices unimportant elements or white space, they are less likely to scroll down the page, meaning they simply won’t see relevant links. This further explains why the best place to recommend content is right below the article.


Link category names should also be relevant

The number of transitions, and therefore the depth of site viewing, directly depends on the name of the link categories. They should help the user understand what specific topic the listed articles relate to. A correctly selected table of contents should arouse interest in reading and assist in choosing the right material.


Pay maximum attention to hyperlinks with keywords

Due to the peculiarities of psychology, we rarely read phrases and sentences to the end. From this we can conclude that the most important words should be located at the beginning of the hyperlink text. This way they will become more noticeable and figurative, which will allow the user to immediately understand what the article will be about.