Lack of quality content

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Remember that you will be responsible for the products that you recommend to your customers. And if any complaints or questions arise, you will have to answer them.

So make sure that the range of products you offer is in line with your target audience and the overall direction of your business.

If someone signed up for your emails pharmacy database to send them travel related emails, they're probably not going to be thrilled to receive an email about healthy eating products.

Make sure that the declared subject of the newsletters does not change, and the content corresponds to it. If you plan to expand your activities and engage in another line of business, then take care of how to collect a new subscriber base for email.

The most common mistake made by both newbies and seasoned professional marketers.

Many people believe that collecting a subscriber base for email is the most difficult stage. However, it is often the creation of unique and high-quality content that turns out to be an insurmountable obstacle to organizing effective mailings.

By motivating site visitors to subscribe, you promised to send them interesting and useful information. This is the basis for communication with the target audience.

However, the goal of an entrepreneur is to grow the business. This is difficult to achieve by sending out free video tutorials or useful tips.

Once a connection with your audience has been established, you can gradually add emails to your mailing list that offer a paid product.

Remember to balance between interesting and commercial content.

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It is worth noting that the open rate of letters increases if they contain unique and interesting information, and not an advertising offer. Therefore, even when promoting a new product, you should not forget about this and try to introduce subscribers to the product, and not impose its purchase.

People notice everything. If over time your newsletters lose interesting content and only contain a call to purchase a product, you will lose the trust of your audience and ruin your reputation. Not to mention that the unsubscribe rate will skyrocket.

Before sending a message, either a single one or to the entire database, evaluate it critically. Does the letter contain the information the client needs? Or do you just want to get him to buy the product?

Strive for sincerity in communication with subscribers and do not deceive their expectations. Then you will get a base of regular customers and a stable income.