What tasks does web analytics solve?

[subornaakter20]

Views – the number of web resource pages opened or updated by users.

Pageview depth is the number of pages a visitor views in one visit. This metric is calculated by dividing the total number of views by the number of visits.

Events – user interaction with certain elements of the site (filling out forms, downloading price lists for services, copying an email field, watching a video, etc.).

Session (visit, session) – a user’s entry to a website. All interactions on it, page views, events during the visit are considered one session.

Bounce rate is the percentage of visits that ended immediately after the user entered the site or after viewing one page, without subsequent target action.

The goal is the most valuable actions of visitors (filling the shopping cart with goods, placing an order, etc.).

Conversion is the percentage of users who performed the target action to the total number of visitors.

Traffic source – channels through which visitors reached the site (contextual advertising, mailing list, social networks, other sites, etc.).

Returns are situations when users remember a domain or add a resource to their bookmarks and access it from there.

Time spent on site – how long on average a visitor stays on the portal. The more convenient the resource and the more interesting the content, the higher the indicator.

Exit pages are the locations on the site after which users leave it. The best option is a page with contacts or a feedback form.

There are several tasks in web analytics, and each has its own degree of importance for business.

Defining the target audience. In young projects, it is not possible to immediately create an accurate portrait of a potential client. Data obtained using web analysis methods will help to do this. By identifying demographic characteristics, the social status of existing clients, studying their interests, behavior on the Internet, you physicians email list can better understand the target audience and get its correct portrait.

What tasks does web analytics solve?

Source: shutterstock.com

Audience segmentation. Statistics and analysis allow you to divide and group users by different criteria. For example, by the average check price. Having carefully studied the characteristics of each segment, we set up effective ads, and send a specific and individual offer to each group of users.

Optimization of the budget intended for advertising. In any company, resources are not unlimited. Therefore, everyone strives to save. Having studied the information on advertising campaigns, you can find more suitable strategies, platforms and stop ineffective impressions that drain the budget.

Content improvement. By analyzing traffic and referral sources, a conclusion is made about the compliance of the website page content with the user's search queries and the needs of the target audience. Based on the data obtained, the content and unique selling proposition are optimized.

Selecting the most appropriate strategies. By studying the statistics and analytics obtained, you can find and apply display, promotion and advertising strategies that are more effective than those used.