Navigator The surfer is the unit of this system

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The unimaginable number of surfers who interact at the same time on the Internet, that the power of Digital Marketing lies . In this state, strictly general, there is still no room for sales techniques, because we do not have a client, not even a potential one, therefore: we have to get the surfer to advance through the funnel and become a visitor to your page .

Why would they visit you? Because your page has SEO optimization and positioned well, because you are an authority on the subject, because someone suggested your page or because your content was shared. For that to happen, you must create attractive content and carry out specific actions such as guest posts , link building and social media campaigns.

Visitors
Visitors to your site already have more defined characteristics, for cambodia phone data example, language, nationality, a topic of interest, but they cannot yet be sent to the sales team because there is missing information. Therefore, we continue with marketing actions , in this case creating a landing page and offering rich materials to capture voluntary information. In this way, visitors who download these materials move through the funnel and become leads.

Qualified Leads
This is where the funnels meet and it is also the moment when the marketing team starts working on their list of leads to qualify them and send it to the sales team. You assign a numerical value to each lead, with the leads with higher values ​​being those that have more points in common with the Persona you have created. There is a very interesting tool called Lead Scoring, from RD Station , that can be very useful to you.