Actually, it's all very sad. There is a publisher who believes in the media. He doesn't want to earn his money from advertising portals, but from newspapers, radio stations, local TV stations and national media such as Virgin Radio Switzerland or TV24 and the like.
A publisher who sought and found synergies, a publisher who encourages young people to learn the profession of journalism. But the basis for so much is missing - a great gain. The AZ Group is still operating without a significant war chest, and the figures still require further cost-cutting measures ( persoenlich.com reported ).
That wasn't always the case. There was certainly not enough care for the portugal rcs data former CEO Christoph Bauer. NZZ, Ringier - then AZ Medien. It was an opportunity for the company, the figures were good and kept getting better. The chemistry was obviously not right at the time, today he is an important media manager in Cologne, steering Neven DuMont skilfully and precisely through the problems of the time.
What advice can you give AZ Media? Above all, they should recognize the smallness of the Swiss market. What is good for local stations may not make sense for the numerous national projects. Even if Virgin Radio Switzerland were to be noticed, they would never earn much. In the media world, small things have to become smaller - unfortunately. And big things - also unfortunately - cost a huge amount of money at the beginning.
I wish the AZ people luck. Because they love the subject matter.