A regular chat via Twitter helps B2B companies to position themselves and to stay in dialogue with influencers and customers. Selected topics increase the number of relevant followers and the results can be used very well for communication on other channels. Our blog post gives helpful tips on planning, conducting, moderating and following up on a Twitter talk.
In a Twitter chat or Twitter talk, a topic is discussed publicly with other Twitter users. This can happen once or on a regular basis. Even if you have never initiated a Twitter chat in your company, you can also benefit from this direct type of discussion about a specialist topic in the B2B sector.
A successful Twitter chat community does a great job of turning participants into loyal advocates of your brand. Not only will you increase your follower count, you'll also stimulate valuable conversations and receive important feedback.
Using Twitter chat for your content strategy
However, public discussions are not only suitable benin whatsapp data for general topics, trade fairs, events and interviews. Twitter chats can be used by every company as part of their social media strategy for their content marketing and for their associated goals, such as:
Expanding the content strategy
Addressing topics relevant to the company (agenda setting)
Connecting with Influencers
Expanding the community
building and strengthening relationships
Increase the engagement rate
Win new customers
Important questions to ask beforehand are: What goals do you want to achieve with a Twitter chat? And: Can you even achieve these goals with a Twitter talk?
Preparing your own Twitter chat
If you are not familiar with Twitter chats, participating in a chat yourself is a great way to gain some experience. If you work for a B2B company, choose a similar topic. In the Twitter chat calendar you will find an overview of topics that are regularly tweeted about. Here you can not only find out more, but also register your own Twitter chat for free later. However, the calendar is currently not used much by German companies.