A competitor that is 51 percent owned by the state is exotic for an American manager. And for many others too. But Tveter took up the fight - and now plays with the puck against the omnipresent Swisscom. Exciting, brave - and clever. Perhaps it is an American who has to show us Swiss that fair play must also come into play in the telco market.
Eric Tveter has achieved a lot, and has been france rcs data given a level of trust by the company headquarters that many media managers in Switzerland would like to have. But in Denver, they know that Tveter has never disappointed them.
It's possible that they want to use their outfit to make people aware: We are independent. We are individualists. There are no dress codes for us.
For a long time, teachers also had a sloppy demeanor. After the 1968 generation with their conscious "grain-picking" image, the younger generation has noticed that teachers are taken more seriously if they do not wear uniforms as an "alternative" and dress appropriately in front of the class or do not appear at parent-teacher meetings in their gym uniforms.
It's a pity: The presenter Bettina Bestgen (Radio SRF Virus) was not aware that the television viewers were concentrating on the tattoo with the cycling skeleton instead of on the interview.
The question of whether the interview with tattooed arms was a no-go or not could have been answered by the journalist herself. As is well known, the "how" of all communication processes is not a minor matter.