There are other reasons for failure. For example, late entry into an already very strong market. Or the stagnation in the advertising market that has prevailed since 2008, from which new and therefore weaker offers suffer disproportionately. Or a stand-alone position in a competition in which powerful competitors with massive cross-promotion enjoy insurmountable advantages. And of reaching young people at all.
If there is one positive side to these failures, then israel rcs data it is this: namely, that future media policy will take into account that the complex marginalized group of young people receives a similar level of attention as people in peripheral regions.
This task must be tackled seriously, even if young people do not have anywhere near as active a lobby in the Federal Parliament as the peripheral regions.
But out of a sense of national responsibility, young people must be provided with Swiss media offerings that are attractive to them. This requires money, ideas and commitment. On the one hand, the SRG has a responsibility here. On the other hand, some of the recently increased splitting millions must be used to give private projects for young people a real chance, so that they do not end up in front of the bankruptcy judge as has been the case so far.