Music in advertising is particularly important as a distinguishing feature. Music makes the advertising message last. We all remember Migros, which knew how to anchor its brand with a few sounds without writing or presenting much. In the end, the sounds were immediately recognized as the Migros brand. The melody was clearly associated with music, even when it was distorted, and within a few seconds.
This means that a melody or a rhythm is quickly rcs data malaysia recognized. However, constant repetition is essential until we automatically associate the sound with the brand. The consumer is conditioned by the connection between music and brand. Just like Pavlov's dog, who could be conditioned by the sound of a bell that was heard before eating. Advertisers use this phenomenon of conditioning with music in advertising, just like the company color, the pictograms or the typeface.
A current example of how companies are using this to their advantage is provided by Coca Cola. Avicii's new music video is a clever combination of advertising and music - and is actually a commercial for Coca Cola. The clip was posted around ten days ago and already has over 700,000 views on YouTube. It's clever to build advertising directly into music videos because they generally get a huge number of viewers.