In marketing and PR campaigns, it is very difficult to determine the return on investment down to the last franc and centime. This also applies to the advertising medium Patrouille Suisse.
The Swiss Air Force's flagship fleet is under threat because mexico rcs data Parliament could phase out its F-5 Tiger jets, painted in the country's colors, in 2018. However, this would mean the grounding of Patrouille Suisse.
Demonstration flight before the Lauberhorn descent: The red and white Tigers of the Patrouille Suisse with the Swiss Airbus 321 "Wengen".
Everyone agrees that the Tiger is technically outdated for its function as an airspace defender. Half of the fleet, however, the 26 aircraft that are currently effectively airworthy, could still fly as a service squadron. This would not only save money on expensive F/A-18 flight hours. As sparring partners and target actors, experts believe that the Tigers would help to save F/A-18 flight hours.
The Patrouille Suisse is extremely well accepted by the population. It is a valuable advertising medium for Swissness, precision and Swiss quality. It can be said that the expenditure is offset by a large return - in the form of numerous, valuable emotional aspects. These are effects that shape Switzerland's image in the long term. As is well known, all branding has a lasting effect.