Technology is a perfect tool for this, but not the driving force. Regardless of whether it is the classic Amazon or the highly rated newcomer Uber, it is the uncompromising customer orientation that generates success. a lot of catching up to do here, as the Swiss mindset is also more oriented towards processes and structures than towards the wishes and sensitivities of the customers.
People have always wanted to connect and network - and this is something that we need to take advantage of:
in the past, in the village and morocco rcs data in the family, today in the community and ideally worldwide: the urge to improve one's life by connecting with other people has always been there and today, for the first time, digital tools make it scalable for everyone on a global scale. Amazon is also building on this and is focusing on perception and the ability to judge. Regardless of whether it is customer reviews or the legendary function "Customers who bought this item also bought...", which allows online users to benefit from the knowledge and taste of others: it is no longer about wanting to decide everything yourself, but rather about taking customers and their view of things seriously and using them skillfully.