Ultimately, multi-channel campaigning is all about choice. It allows your customer to choose how and when they interact with you at every stage of their journey.
Multi-channel marketing strategies that apply across the customer journey will improve results. This is because multi-channel marketing amplifies both your campaign’s frequency and its reach. As a result, your messaging is more effective. In fact, one particular study claims that multi-channel customers spend two to five times more than single-channel customers.
Multi-channel campaigns involve marketing to prospects and customers across several different channels, including both online and offline options.
While traditional marketing methods involve running a single marketing campaign (such as an email marketing campaign), multi-channel marketing efforts interact with customers using a combination of both direct and indirect communication channels. This includes websites, stores, direct mail, email and social media platforms. All of the marketing activity happens simultaneously, and the individual campaigns are linked together.