The new openers on Swiss television are not really emotional: people or images that indicate the content of the program are completely missing. The constant shift towards abstraction is clearly visible in the logos used since Wednesday. While the Tagesschau opener, which opened the leading Swiss television program every evening between 1996 and 2006, featured images on finance, disasters or energy, these were replaced by more factual images in the 2006 opener: instead of images, there were keywords such as party or city names that - although barely legible - move through the space in a circular arrangemen With the new logos south korea rcs data shown since Wednesday, SRF is continuing on its path towards more factuality, brevity and tightness.
The new logo is consistently based on corporate identity, on the colors red and white. SRF has even dispensed with the typical news color blue. "A daring decision," says former SRF Creative Director Marco Fumasoli. But assembling itself at a rapid pace, seems to correspond to a trend in modern news broadcast design. The British broadcaster BBC also uses similar elements and also relies on extreme brevity: In the discussion about the new SRF logos, the question arises as to why those responsible did not aim for a more comprehensive change. Why was the old music used again?
An example of what a more radical change could have looked like is provided by the ZDF "Heute Journal". The logo of the German news program is repeatedly cited as a "state-of-the-art" example. Here, too, the globe is given a prominent place. Particularly striking: the very spacious space is fully utilized, the impression of depth is reinforced by the animated lines.