In the new "Swiss Journalist" Markus Schär asked Roger Köppel in the form of an opinion (or assertion) whether a paper with seven advertisements could be successful. Köppel thinks so. Since I think the older you get the less you pay, today, May 14, 2009, over a coffee and two visits from uae rcs data Sprüngli, I simply counted it completely non-empirically (without own advertisements and flowing type, obituaries, etc.).
Weltwoche: 11 advertising pages plus a 12-page supplement. My former S-Bahn favorite paper Blick (which I also counted from time to time after the editors' hyped-up format and editorial team, and which at the time averaged around three to four advertising pages): now just under five pages. Tagi: 3 1/4 plus a little more than 1/3 of a page in the Gold Coast supplement.
NZZ: A little more than four pages (a little more difficult to count because of the advertisements). Now the yes-but people say: yes, but a weekly magazine is not a daily newspaper and Weltwoche is not a corporation that can cross-subsidize. Despite that and despite them. After my rudimentary account today, I would actually still like to be in Köppel's shoes.