Outbound links pointing to relevant pages are a relevance signal that helps Google figure out the topic of your page. It also shows Google that your page is a hub of quality information. Google may not explicitly say this improves your rankings, but many SEO experts know from their personal experience that it does.
A good rule of thumb for most sites is 2-4x links per 1000 words. However, you need to remember that the sites you link to reflect on you be sure to link to authoritative sites whenever possible. A perfect landing page in the top results is a page with a few outbound links and a ton of backlinks from high authority domains.
13. Comments Section
If you allow comments on your site, you should make bulgaria mobile database sure that any links posted in the comments section are automatically set to nofollow . The nofollow tag prevents a link from passing any link juice to its target, which makes these types of links useless for link building. This, in turn, prevents other SEOs from spamming your comments section with their links — and you could get penalized by Google.
It should be noted that most comment integrations WordPress, Disqus, Facebook will automatically add the nofollow tag to all links. So this is only a problem if you are building a custom solution or using an off-brand plugin.
14. Social Sharing Buttons
While social signals don’t directly impact rankings, they can play an important role in your landing page optimization. More social shares means people are finding value in your content, which can generate more traffic. The more traffic you get, the more likely someone is to link to you. So don’t be shy about putting social share buttons prominently on your website.