Search Intent
Without context, monthly search volumes can be misleading – It’s easy to get excited about a keyword that attracts tens of thousands of searches per month. However, when you research keywords, you need to dig deeper and discover who is performing those searches.
Using Google or your keyword tool, look at the pages that are currently ranking for those keywords. Do these pages actually meet your expectations? Are they written for people in your target audience?
Most blogs tend to target top-of-funnel phrases like "how philippines mobile database to train a puppy" that don't necessarily attract people with buying intent but do attract people who need your product or service. Meanwhile, homepages and other site pages tend to target purchase-based phrases "top pet stores in San Francisco".
If you’ve ever run a Google Ads campaign, you’ll be familiar with looking up the average cost per click CPC for a term to gauge competition. Similarly, when you’re about to rank organically against other sites, you’ll want to understand organic keyword difficulty, a metric available in tools like ContentEdge.