If you are currently using a field sales organization that sells directly, look into the possibility of signing an OEM deal with a strategic partner to leverage their customer base and distribution capabilities. the OEM to sell only the base tier and co-brand your product. You can then go back to their customers and upsell. Owning your customer base is a great way to control your own destiny and will also earn your company a higher valuation. In addition to distribution rights, this relationship solves the "safe choice" problem for many buyers and can transform your business.
Consider converting to a channel sales model at some point australia mobile database in the life cycle of your business. Many times this requires you to "prime the pump" as most distributors will not sell a product until they see clear customer demand. The channel sales model generally only works if the company is fully committed and passes all orders through the channel, so be prepared for the loss of profits that will come with your current order flow.
Another option is to evaluate whether you can move from field salespeople to inside salespeople. Inside salespeople are not only cheaper in terms of direct salary costs, but also in terms of travel costs. Other advantages of inside salespeople are that they are much more efficient due to staying in one location and can contact more people in a typical workday. At the very least, consider combining inside sales with field sales to increase the efficiency of your field salespeople.