Do customers leave for specific reasons? What objections do they have that cause them to cancel or stop purchasing? Figure out why churn occurs so often.
Then, put these trends together so you can predict churn before it happens and reach out to those at-risk customers with tailored incentives and offers to re-engage them.
For example, here’s an email my colleague Sophia Bernazzani received after she attended a few SoulCycle classes in a row, then didn’t book any more classes for three months:
SoulCycle Emails
SoulCycle likely determined that a three-month gap estonia mobile database in fitness class attendance was indicative of attrition, so they offered her free classes—which led her to re-enroll in several classes.
7. Stay competitive
Market conditions are constantly changing – as new software and technologies enter the field, customer needs will inevitably change.