Optimizing for long-tail keywords does not come at the expense of short-tail keywords. It is not an eitheror situation. In the example below, the long-tail keyword encompasses two shorter keywords that could also be signals for more general searches.
Long-tail keywords are great for PPC
Internet marketers agree that PPC pay per click advertising should be mostly long-tail advertising. Here's why. In PPC, you pay every time someone clicks on your ad. If you bid on non-specific, very broad terms, you may get a lot of clicks, but low conversion rates. As a result, a lot of money will be wasted on poorly targeted traffic that will not bring real customers.
However, if you bid on more specific, long-tail search phrases that better describe what you sell or offer, you’ll likely attract the right visitors to your site and your PPC campaign will pay off faster. In the end, better exact matching of queries will make your ads more cost-effective.
Long tail keywords are what Google wants
You must have noticed that Google is now able to tunisia mobile database satisfy very narrow search intents. It can show small parts of a video as separate search results, it can index paragraphs, and it can do a lot with featured snippets and other SERP enhancements. All of these features rely on long-tail keywords.
Basically, what Google needs is bite-sized information optimized for long-tail queries. In this way, it can quickly and effectively satisfy specific search intent:
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As content creators, we have no choice but to accommodate Google. Think of it this way. Instead of having an article loosely optimized for one keyword and several variations of it, create an article where each section is optimized for a specific long-tail keyword.