Another aspect of successful internal linking is the balance of incoming . In this regard, many SEOs use CheiRank (CR) , which is effectively a reverse PageRank. However, while PageRank is received power, CheiRank is given link power. After calculating a page's PR and CR, you can see which pages have link anomalies, i.e. situations where a page receives a lot of PageRank but passes it further, or vice versa.
An interesting experiment here is Kevin Indig ’s flattening of links . Simply making sure that incoming and outgoing PageRank was balanced on every page of the site brought very impressive results. The red arrow here points to the time when the experiment was started:
Link flattening results
Make sure you don’t run into any technical issues that could ruin spain mobile database your hard-earned gains:
Orphan pages. Orphan pages don’t link to any other pages on your site, so they just sit there and don’t receive any ranking. Google can’t see them and doesn’t know they actually exist.
Redirect chains. While Google says that redirects now pass authority 100% , it is still recommended to avoid long redirect chains. First, they will eat up your crawl budget anyway . Second, we know we can’t blindly trust everything Google says.
404 links. 404 links mean that PageRank has nowhere to go.
Links to unimportant pages. Of course, you can’t have any page completely free of links, but pages are not created equal. If a page is not that important, it doesn’t make sense to invest too much effort into optimizing that page’s link profile.
Page too far away. If a page is too deep on your site, it may receive little or no PR. Since Google may not be able to find and index it.