Now you might be thinking – we are talking about keywords again, aren’t we?! Yes and no.
What we did with all of these keyword variations is categorize them by subtopics. A new tool that I was shown for finding subtopics is Answerthepeopleom and I think it’s perfect for illustrating what we do for clients, here’s an example keyword “dresses”.
Search by question word
In most niches, all the competition has to cover the content. How do you keep it unique? Is it valuable to the customer? Can you make it stand out from the competition?
Use data to make decisions instead of rules
Specific keywords and their associated search volumes france mobile database are great data to have. However, sorting the keywords in your list from high to low search volume and writing content for each keyword is not a strategy and is a tactic at best.
“The quality of content has a much greater impact than the quantity.”
Keyword research won’t solve your content problems.
Searching for a single keyword based on search volume was a strategy that only big brands could pull off, and even now it’s hard for them to use this approach. Whether you work for a big brand or a local startup, SEOs need strategies and tools to cope with Google’s advances and create great content. To help our industry move forward, we must share examples, knowledge about how search works now, and have the right tools to deliver a topical and intent-based SEO approach.