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What is a URL Slug?
Slug is a newspaper term. Slug is a short tag that contains only letters, numbers, underscores or hyphens. It is usually used in URLs. In SEO, slug is called URL fixed link, which is the part after the last backslash in the URL. For example, the URL of the article you are reading now looks like this:
s:hrefgoomblogtechnical-seowhat-is-a-url-slug
The slug of the URL is " what-is-a-url-slug".
Why is Slug Important for SEO?
Slugs are extremely powerful for keyword SEO. If a user were uae mobile databaseto search for “what is a slug” on Google, keywords in the URL structure of your content can help indicate to Google that your content should be included in the SERPs. If a good slug clearly explains what the page is about, it can improve the user’s experience and also help Google crawlers understand how to access your page and identify the content on it.
Is Web Slug Important for Search Engine Rankings?
The short answer is yes. Using SEO keywords in your URL can help you rank for your target keyword. Google uses URLs as a factor in ranking your page, so if the URL slug contains your keyword, then Google will be more likely to rank it.
Is there a difference between URL Slug and URL?
The URL slug is the last part of the full URL.
The URL itself is the entire web address of the page.
To see this in action, let’s review an example included in our previous HrefGO On-Page SEO Basics guide.