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Follow the article below. We will talk about:What is brand safety?How important is protection?What are examples of the need for brand safety?How to protect your brand?What is brand safety?We know as brand safety a set of strategies to protect the company in the virtual world by monitoring the environments where the brand name appears, and avoiding unwanted relationships.

In other words, it is a set of approaches to prevent the albania whatsapp data organization from having ads on websites associated with crimes or practices that are frowned upon by society. This is extremely relevant, after all, companies are increasingly prioritizing the construction of a profile, an identity, almost similar to a human identity, with values, mission and positions. The objective is to try to get closer to the customer, with an attitude that is pleasant to them.

Given this, companies need to reinforce their concern with issues that matter to human beings — not necessarily associated with products or commercial vocabulary. Social issues, prejudice, intolerance, strategies to achieve a better world, among other issues are included. Generally, it is necessary to emphasize a positive message, which is welcoming and comprehensive. As Philip Kotler points out, in his book Marketing, companies need to assume a stronger moral and ethical side.