If there’s one thing for certain, it’s that there is no absolute when it comes to what is successful on social media; it all depends on what works for your audience. Experiment with different types of content, like videos, photos or live streams, to see what resonates with your audience. In our recent Content Benchmark Report, we found that consumers lawyer data found short-form videos the most engaging.
linkedin most engaging types of in-feed social content comparison table
Run A/B tests on your content types at different times and track the analytics for engagement using Sprout analytic and reporting tools. Once you find the right combination, replicate its success. Stay creative and remain open to exploring other content types.
Screenshot of the Sprout Social Post Performance Report showcasing impressions, potential reach, engagement and engagement rates of each post across Facebook, Instagram and Twitter.
9. Measure performance
Don’t forget to monitor your content’s performance. Define clear goals and KPIs aligned with your business objectives. Ensure your goals are specific, measurable, achievable and relevant to your business’s objectives.
Track common metrics like reach, impressions, engagements, likes, shares and mentions. Use Sprout’s analytics feature to track metrics in real-time and generate reports.
A screenshot of Sprout's TikTok Performance Report that demonstrates the number of published posts, views and engagements from one TikTok account.