whose last digits of the insurance

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Among the subjects, two subgroups were identified: the first - those whose insurance numbers ended in small numbers, for example, 01, 12, 19; the second - were large numbers - 82, 91, 95.

The researchers presented the results: the egypt mobile database participants in the first group, with a smaller number at the end of the insurance number, had an average bid in the auction of 8.64, while the participants in the second group, with a larger number at the end of the insurance number, had an average bid of 27.99.

The larger number at the end of the insurance number named by the subjects influenced the larger bid size in the auction, becoming an anchor in the bidding decision in the auction.

In trade, this heuristic is used by showing the client information about the price of an expensive product that is not related to the category of interest to the buyer.

Strikethrough prices
No matter how familiar the consumer is with showing the original price, crossing it out and showing a new one, this mechanic continues to work today. This technique works even in cases where buyers know about it . It is difficult for us to constantly keep a large amount of information in our heads, so the brain strives to simplify its life (save our resources) and automatically uses heuristics in the decision-making process.