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It can also boost store visits or increase lead generation , ad impressions, as well as increased ad engagement.
To get started, select your goal. Next, define the type of ads and targeting you need. And then define how you'll track success.
3. Sell products directly on social media
With the abundance of channels, it’s easier than ever to market azerbaijan phone number data and sell on social media. Facebook, Instagram, Pinterest, TikTok, etc. all have built-in integrations with Shopify that help you create a store on these channels.
Twitter(X) and Snapchat have also partnered with Shopify to create their own social commerce tools.
This is where the brand you've built online transcends into social commerce.
For starters, social media is free and creates memorable, interactive experiences for your followers to like and share what you say.
They expand the places where you can sell
They give you the opportunity to create live shopping experiences.
Boohoo’s Instagram, for example, combines shoppable products and lifestyle marketing. They showcase both professional and fun lives.
instagram post
Boohoo primarily uses influencer endorsements to target a relatively young audience on Instagram, where they have over 12.6 million followers. 4 years ago they only had 6.6 million followers. They are spending millions on influencer marketing and therefore maximizing their campaigns .