Define your strategy
Until now, all Content Marketing techniques have been focused on collecting information. Now, with all that information, you must define a strategy that condenses all the information collected and create a content plan appropriate to your objectives.
At this point, you need to think about what kind of content you are going to create and distribute.
The formats you are going to use: images, videos, infographics, ebooks, podcasts, blog posts.
The platforms on which you are going to share the content: social networks, video platforms, blog, website.
How often will you publish? To define this, you can help yourself by designing an editorial calendar, in which you establish the frequency of your publications.
Scripting your content: It's not just about writing scripts for your videos. You can hong kong telegram data also jot down topics you'd like to talk about and add them to your editorial calendar.
What tone are you going to use: formal and distant or informal and fresh? This will directly depend on factors that define your target audience, for example: age.
An important aspect is to decide whether you are going to opt for using Google and Social Ads campaigns. A digital marketing agency could be of great help if you decide to add paid advertising to your business strategy. Many times, SEO is not enough to attract enough traffic and we need a small investment to increase visits.