Smartphone and online payments
If we analyse the traffic of most websites in different parts of the world, we can see an indisputable trend: searches are increasingly carried out using mobile phones. Today, users use their mobile phones, which are always at hand, for all the tasks they have to perform. If some things were previously left for laptops or desktop computers, those activities that users consider they cannot do with their phones are becoming fewer and fewer.
Nowadays, users not only search and connect with others through their phones, but they also make purchases using them. Therefore, another habit that has changed has to do with an increase in payments made with mobile phones.
Google's changes
But users aren’t the only ones who change over time. Google is always on the move. Its algorithms israel telegram data are constantly changing to give users new and better answers and resolve the searches they make. One of the latest changes we can report on has to do with what became known as “BERT.”
BERT is an acronym for Bidirectional Encoder Representations from Transformers. It uses Artificial Intelligence (AI) to analyze user queries, thereby classifying the results that appear in search engines. It applies an analysis mechanism that allows queries to be contextualized in a more natural environment than what has been created so far.
This is what allows it to analyze a sentence in two different directions. Words that are both to the right and to the left of a key phrase are analyzed, thereby generating a higher level of understanding of what the user is actually looking for when they enter that phrase into their search engine.
What Google gains from this is that it goes one step further in connecting with users, giving them the result they are actually looking for. This results in the keyword itself losing a bit of strength in favor of contextualization and naturalness of use. Other key points of BERT are:
SEO on SERP: actions that are especially focused on having a good image in Google's SERP are analyzed, directing optimizations in this direction.
Zero-click: At this point, we are referring to paying special attention to all those searches that have 0 results, in order to see how to take advantage of them for the benefit of companies. The new model has to do with prioritizing visibility, even if new traffic is not always achieved. At this point, structured