We tend to confuse these two terms, thinking that they are the same thing. But do you really know what the difference is between a Social Media Manager and a Community Manager?
About 10 years ago, these roles did not exist. But today, companies cannot position their brand online without them. In the vast majority of companies, one person performs these two functions, which makes it even easier to confuse them. However, in large companies, their functions are better defined.
Do you want to know the functions of a Social Media Manager and a Community Manager? I recommend that you continue reading this article. But first, I'll tell you that one has a strategic profile, who is the one who plans the strategy and the other an operational one, who is the one who puts it into practice.
What is a Social Media Manager?
The person who holds the position of Social Media Manager is responsible for making decisions at a strategic level. He or she is in charge of planning, introducing and coordinating a company's strategy on social networks. He or she is the one who takes the lead in putting together each digital marketing strategy and coordinates the actions of the Community Manager. This multidisciplinary professional must monitor social networks; as well as being informed of the latest trends on the network, since this will help him or her measure the effectiveness of the strategies, he or she must analyze and interpret the data provided by the campaigns, in order to draw conclusions and be able to optimize them.
Strategic:
Choose which social network is best suited to implement each strategy.
Plan and execute a social media strategy tailored to the brand and target audience.
Create your publishing calendar, content strategy, and communication style.
Develop campaigns with the marketing team.
Seek partnerships and collaborations within the social media sector to build community lebanon telegram data and encourage brand growth.
Manage campaign budgets.
Develop strategies to address potential social reputation crises
Analytics:
Analyze campaign results with analytics tools.
Monitor KPIs, conversion goals and ROI.
Study the Community Manager reports to detect opportunities and threats, as well as to measure the effectiveness of actions.
Skills that every Social Media Manager should have:
He is a leader and knows how to coordinate the team to keep it motivated.
Learn about the latest trends in Digital Marketing.
He has knowledge of Marketing, Branding, Administration.
Manage social analytics and metrics tools.
Knows how to develop strategies and control different advertising campaign systems.
He has great written and oral communication skills.
Master image and video editing programs.