How to improve your SEO practices for Google?

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On the other hand, the seriousness of the matter lies in the deception suffered by those of us who are dedicated to SEO. Certainly, the unknown nature of many of the measures applied by the search engine serves to disorient spammers and guarantee the quality of the pages. However, the leaked documents show that, sometimes, the weight of a brand can leave quality in the background. They also show that positioning is not as “ organic ” as one might suppose. And that it depends less on the skill of an SEO professional than on what Google considers as many or few clicks .

In any case, the leaked information serves to belarus mobile database confirm a trend that Google and other browsers have been assuming in recent years: producing for the user , not for a robot. Just look at the elements that contribute to positioning in the SERPs. User experience and navigability, fonts that facilitate reading, quality content that is consistent with the search performed...

The focus is on what the user needs . And satisfactorily solving that need is the most organic measure one can take to position well today. After all, quality clicks are not given by Google (or maybe they are, but we cannot say for sure), but by those who browse the web.

None of this is new, nor does it imply a major change for those who have been applying SEO practices oriented towards user experience in their production . In short: the leak of data from the Google Search API content store confirmed (among other things) that the consumer is the key . But we already knew that.

However, adapting to this new paradigm overnight can be a bit difficult, especially if you don't work with marketing specialists with a solid team of SEO experts who can advise you on the best ways to reach the user . On a general level, for now, there are some issues that (beyond what has already been mentioned) help generate optimal positioning in the SERPs.