They know there is no 24-hour deadline because they see the same email every week.
In email drip campaigns, you can create urgency by offering an exclusive offer just for subscribers. In other words, you want to reward them for reading each email in your series.
Your call to action (CTA) tells your readers what you expect them to do next. You can ask them to forward your email to a friend or to click on a link to your latest blog post.
Calls to action can also drive subscribers to landing pages or sales pages, but don't overdo it. You're trying to build overseas chinese in worldwide data goodwill.
Consumers are smart. They know companies email them when they want to sell products or services. It’s a given. If you spend time building a relationship and providing value for free, you’ll have much better luck with conversions when you eventually ask them to buy something.
11 Email Campaign Best Practices to Increase Sales
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Now that we've covered tips for writing email drip campaigns, what can you do to increase sales during an email marketing campaign? Let's take a look at a few things we've learned over the years while designing our email pockets.
1. Target your campaigns – find out what the needs, wants and concerns of your potential customers are
Every email marketing campaign needs a very specific purpose. It should align with something your potential customers want, need, or are worried about so you can connect with them emotionally.
Wants: These are the things your potential customers don't have but have on their wish list. Do they want a better mousetrap? Are they interested in having fun? What are they willing to spend? And what do they want to learn?
Needs: If your product meets a real need of your potential customers, you have even more persuasiveness. Needs include food, shelter, water, clothing, and transportation. They may not need your specific brand, but they may choose your brand to meet their needs.
Fears: This is where pain points come in. If you’re selling weight loss products, you might mention the fear of remaining overweight. Or maybe you’re selling a software program that better organizes emails. You might mention your prospects’ fear of spending too much time in their inboxes.