Awesome Tips for Converting Marketing Leads into Sales Leads

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Now that we've covered how to convert leads, we'll look at conversion rate optimization.We'll cover five tips on how to convert MQLs to SQLs.

1. Implement Omnichannel Reach
Just as you want to align sales and marketing, you want to align all of your outreach channels.

First, you need to use every channel available to connect with your prospects — call, chat, email, SMS, social media, and so on. Then , you need to make that experience consistent and complementary across all of those channels, which is what an omnichannel software solution helps facilitate.

When the messages your leads receive from your outreach are consistent and always focused on taking them through a specific journey, the chances of them becoming a qualified sales lead increase dramatically. That’s the beauty of omnichannel marketing.

2. Look for Multiple Touch Points
People will rarely buy from you the first time you contact them. It takes multiple follow-ups or touch points.

Research shows that you need about 8 touch points to make a sale.

For example, you can follow up through multiple belarus phone number list channels once they enter your funnel and you have their contact information.

Send an email with useful information. Follow up a little later with a phone call or use a mass messaging app to send a follow-up message. Retarget them through social media ads or start a conversation on LinkedIn .

3. Use Outbound on Inbound Prospects
Many companies rely heavily on content marketing, a type of inbound marketing , to attract prospects to their sites and build brand awareness.